Forget about the casinos, the beaches and all the glamour around it. The Skoda Fabia Monte Carlo wasn't inspired in none of it.
And for its launch we developed together with the renowned illustrator Mario Wagner a campaign that shows Monte Carlo from a different side, the Rally one. Dust, dirty, darkness. Snow, curves and cars which go over their limit to win one of the most famous and desired rallies in the world.
Desired was also the Fabia Monte Carlo which became one of the most successful special editions of Skoda, giving space for new Monte Carlo Editions in other models.
Agency: Leagas Delaney Prague, 2011
Role: Art Director
Credits: Mario Wagner (illustration), Alex Rank (photography)