To advertise and stimulate organ donation I developed in 2011 a series of posters to show that anyone can be a donor as EVERYONE HAS SOMETHING GOOD.
The posters went viral and in 3 days they were hitting almost a million views on 9GAG – in 2011 this meant a lot – and spread over many other different website and blogs. Also many international organisations from countries as Brazil, Germany, US, UK and Poland asked for the free rights to use them in their communication.
Campaign: Everyone has something good.
Role: Creative Director/Art Director/Illustrator/Copywriter