Dacia cars stands for anti-status in Germany. So, on their 10 Years anniversary they couldn't celebrate just like the others do. They don't need fancy location, champagne pyramid, extravagant show acts, red carpet, high society... and actually not even the ex-national footbal player and brand's ambassador Mehmet Scholl.
Dacia is also a main sponsor from one of the most important Football-Shows on the german TV.
For that Mehmet Scholl and the Dacia Duster needed to show posh people what it means for them.